 |
"Our brains filter out irrelevant information, letting in only what's different and useful. Tell me again, why does your product matter?" Marty Neumeier |
University of Colorado Medical School Computational Bioscience Program
PROJECT:
Comprehensive identity development
for a new program within the Medical School
GOAL:
Greater visibility and identity for the
program, assisting in student recruitment and attracting financial support
for the program
TRICYCLE IS DELIVERING:
1) a cross-media visual branding concept reflecting
the innovative spirit of the CB Program
2) a re-designed web site with branding-coordinated graphics and language,
and
usability improvements
3) Posters and flyers to be used as part of a student recruitment campaign
4) Graphic materials for use in PowerPoint presentations
5) Guidelines setting use standards for all branding elements
6) Consulting support for developing a strategic marketing program
