STAGE 1: WE AUDIT AND REPORT
WE ANALYZE
• Corporate marketing and branding
• Current marketing and Internet efforts, or the impact of their absence on the business
• The fit of Internet marketing with your existing business and marketing goals and branding
• Nature of the competition
• Value to your audience of the company’s current marketing and web site communications
• Ability of your web site to drive new business to the company

WE DEFINE
• Strategies that comprise value-added marketing, and are based on your company’s unique business goals,
  operations and total marketing efforts.
• Branding. We establish graphic consistency throughout materials a company uses to communicate with its clients.
  We develop branding elements like logos and tag lines.
• A marketing program based on your customers’ unique needs. It becomes an invaluable tool to measure progress
  toward achieving specific business and marketing goals.

WE EXPLORE MARKETING PATH OPTIONS
• We initiate a design process by prototyping and testing some options
• We implement steps required to strengthen your branding, integrate a web site with the rest of your marketing
  programs, and develop strategies to provide improved value to your customer.

WE SELECT MARKETING PATHS
• We recommend specific approaches to design and content management to improve your branding,
  collateral materials and programs.
• For your web site we consider factors such as timeliness, security, and information management issues.
  We recommend technologies like databases, e-commerce, email marketing, and search engine optimization
  that will facilitate site effectiveness.

 
STAGE 2: WE IMPLEMENT THE PLAN
WE CARRY OUT THE MARKETING PLAN
Depending upon what we agree upon in our contract we are prepared to carry out:
• the supervision or production of graphic design programs
• marketing related activities
• complete web site design
• back end systems development
• search engine optimization for your website

 
STAGE 3: WE EVALUATE RESULTS
WE EVALUATE YOUR PROJECT AND MAKE CORRECTIONS
Tricycle offers a performance monitoring program:
• We work with your marketing staff to track success of marketing programs
• We monitor tracking software and issue regular reports to you on your web site performance
• We make recommendations for change based upon such diverse factors as event attendance,
  responses to email and printed media offers, traffic to certain parts of your web site, and web site navigation patterns

AN EXIT STRATEGY
• We identify together next steps for you to take
• We decide together what role Tricycle will play in the continuation of your marketing program